1960 to Present – Commercialization and Innovation

1960 to Present – Commercialization and Innovation

In the second half of the twentieth century, the cocktail has taken on many guises as its popularity has flourished. Both literature and film have contributed to the images of wealth and class associated with the cocktail hour.

With the constant creation of new drinks (with some strange and interesting names), cocktails have become increasingly popular. With drink names such as the Freddy Kruger, pan galactic gargle blaster, Afternoon Delight and Sex on the Beach, it”s no wonder cocktails are all the rage.

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